Who We Are

Farm Focused Is A State Of Mind

In 2015 when we started this company, we decided that Farm Focused would be a leader in bringing mostly unknown efficiencies to the farm.  Efficiencies that would result in increased productivity with money saving results.  In an effort to market these ideas we created the Farm Focused Brand along with what we call the FF "Badge", our icon.  The brand image and logo began to spread and before long we were hawking branded merch at places like county fairs while talking to local folks about how we could help their operations.  As the brand began to catch on, we knew we had something more here.  We had a brand name and idea that folks wanted to be a part of.  We had a way of life that so many other rural folks could identify with.  We started a website, began selling the goods online, and the brand began to become a beast of its own.  We realized that folks all over the world could relate to the lifestyle we were living and that our struggles, successes, and day to day experiences were many of the same.  We created a couple simple and attractive designs, began sharing them with folks, and the FF Merch line started catching on.
Today we continue to add new styles to our apparel line and have expanded to working hand and hand with some of the best social medial creators in the AG and Outdoor sectors.  The brands and personalities we represent at FF are as good as it gets.  They think like us, we think like them, and you can be proud to rep the names and designs.  We ship product all over the US and Internationally.  This brand is being built on Hard Work, Family, Pride, & Quality.  We are humbled by the response and thankful for every minute of it.  The merchandise on our site gives a salute to the folks who share our values listed above.  If you are Farm Focused, chances are you know it.  Farm life, outdoor life, or just flat out hard work; we’ve got you covered with a brand you can be proud to represent.

Meet the Family Behind the Brand

Ben, Morgan, Aleyse, Haylee & Joel live in Eastern Nebraska where Ben and Morgan were born and raised.  After getting married, and moving away from home for a corporate job, they traveled all around the country chasing a career.  Nearly 10 years into it, they realized that for them some things are more important than others and that it was time to move back home.  Upon coming back to Nebraska, they walked away from the corporate life and started Farm Focused in 2015.  “Things have changed a lot, more than I can really even explain.” says Ben. “But, where we are today in terms of being present for our family and really enjoying our day today is something I wouldn’t change for anything.”
The oldest daughter, Aleyse, is a college student and athlete at Colorado State University.  She is playing D1 Soccer and killing it in her academics.  “Our first baby is gone from home and it’s bittersweet but we couldn’t be more proud of the young woman she has become.  She is doing great and we can’t wait to see what the future holds for her.” says Morgan.  Aleyse is focused on becoming a Veterinarian and CSU has been a great start on that path for her.
The next child is Haylee.  She is currently in High School and loves the social life along with her time spent at competitive Cheer.  She is one of the sweetest girls you could ever meet and reminds everyone a lot of her Mom.  Haylee is going to save the world some day with kindness and compassion.  Who knows yet what her career path will look like but we can guarantee she will be successful.  Haylee’s life outside of school is currently dominated by cheer leading which she absolutely loves and is an all star at.
Finally we have the boy, Joel.  He is currently in elementary school and much like his sisters, this boy has a lust for life.  He can’t get enough of the outdoors and loves playing sports.  So far he has broken 4 bones, been in for stitches, and only been to the principles office a couple of times…  He is a fun loving kid who has an understanding and love for people and animals alike that is really fun to witness.  No telling at this point what he will be someday but if you ask him, it involves, the NFL, the NBA, and/or Pro Bass Fishing.

to top